terpenes science

Most cannabis education focuses on cannabinoids like Tetrahydrocannabinol (THC) and Cannabidiol (CBD), but the industry shifted in 2025 when premium terpene profiles began outweighing potency numbers for consumer satisfaction. That's a seismic change - and it means cannabis training programs that ignore terpene science leave professionals unprepared for what buyers actually want.

While most growers chase THC percentages, the market has already moved on. Recent research shows aroma and terpene profile now drive consumer satisfaction more than cannabinoid content alone. That shift translates directly to your bottom line in 2026's crowded marketplace.